CONTENT STRATEGY & SYSTEMS
Strong brands need good bones.
Content strategy, standards and systems for teams that have outgrown "figure it out as we go." We bring years of tech + media industry experience developing the kinds of content foundations that you need to enable your brand to scale.
What we do
Every growing company hits the same wall: the brand voice that felt natural at 10 people sounds like five different companies at 500.
That's not a problem with the writing itself. It's a lack of structure supporting it.
Bones Content Co. builds the strong skeleton your content stands on: the interconnected standards, architectural systems and strategy that support well-crafted writing, enabling your team to move fast and sound like one company.
The solution isn’t more content. It’s better bones.
Why this stuff matters
content strategyYour content strategy is the plan that guides you in delivering the right messages to the right people at the right time.
It includes researching your audience, aligning your content to your broader company goals, defining your brand’s voice, and using data to inform what you can do better to make sure your words land.
content standardsWhen your messaging, tone and style bounce around across your different communication channels, that dilutes your value and muddies your identity. That’s unsettling to customers and causes them to lose trust.
Standards make sure that your team is speaking the same language (literally), so that your value comes through with clarity and confidence.
content systemsStrategy and standards are no good if they sit collecting dust in a wiki no one opens.
That’s why we build systems supporting those standards: governance, maintenance, rollout and training plans making sure they’re relevant, accessible, and most importantly — actionable.
AIIt matters now more than ever.
Building strategy, standards and systems for humans is one thing. Structuring these frameworks so that AI agents and tools can understand and use them effectively is another. The skeleton supporting your content needs to be properly adapted to its corpus, whether human or beep-boop.
Who we’re for
You may need a content system if:
More than one person writes your content
Your team debates terminology, formatting or punctuation more than they should
Content changes keep happening last-minute
Content is a bottleneck, not an accelerator
You’re fielding support requests that clearer writing could have prevented
If that sounds familiar, here’s where you fit:
SYSTEMSGrowing teams with content debt
You've scaled past the point where one person can hold all the voice and style rules in their head, but you're not big enough (yet) to hire a full-time content ops lead. Your customers could be having a better experience and your team could use smoother operations.
That's the gap Bones Content Co. fills.
FOUNDATIONSSmall businesses & startups
Earlier stage and smaller scope means now is the time to lay the foundation that will prevent future growing pains and reduce the time you spend rewriting your message. We offer scaled services and pricing for small businesses, women- and minority-owned businesses and nonprofits who need solid foundations, without a full systems engagement.
From hot sauce startups to fintech apps to health care platforms, content systems apply across industries, growth stages and channels.
It's never too early — or late — to build the patterns that prevent future debt.
partners we often collaborate withProduct Designers · Project Managers · Visual Designers · UX Researchers · Engineers · Marketing · Legal & Privacy · Executive Leadership
Why Bones Content Co.
Across decades of experience in both big tech and media publishing outfits of all sizes, we know one thing above all: the words your audience sees are just the surface. Everything that makes them land consistently happens underneath. Skip that part, and eventually it all breaks down.
We’ve produced award-winning writing, crafted the definitions of what “good” is, strategized the right words that move the needle on engagement, and built the systems that enable quality to scale. Now we want to build something for you with strong bones.